Testimonials
OUR TESTIMONIAL
Rave Reviews for But Wait! There's More!
Here’s what among the best and most successful veterans of the DRTV have provided glowing endorsements and praise for "But Wait, There's More"!
Hilarious send up of the world’s wackiest business!
There are books that make you laugh out loud and then there is Mike Medico’s hilarious send up of the world’s wackiest business.But Wait, There’s More! “is a strange, wild recounting of some of the most madcap business ventures in the history of television advertising. Wildest of all, it’s (mostly) absolutely true! After all, it’s on TV, so it must be true, right? The illustrations, the insanity, and the sheer “ballsiness” of this tongue-in-cheek tell-all makes it the must-read book for anyone who ever dreamt of inventing a pet rock and making a billion dollars.
Collette Liantonio
President, Concepts Video Productions, Inc.
Michael will keep you laughing all the way through!
In his book, “…But Wait There’s More,” Michael has put together one of the funniest, hard to believe, yet realistic portrayals of what goes on behind the scenes in the Direct Response Television business. In the Amazing Miracle Product world, you CAN get juice out of a turnip and much, much more! You’ll discover many other amazing gadgets like, The Miracle Matzo Maker, The Amazing Buttcubator 4000 and even The Lost Necklace of Queen Nefertiti! You will find this book hard to put down as Michael will keep you laughing all the way through!
Rick Cesari
Founder Cesari Response Television (Creator of TV Ad campaigns for The Juiceman, Sonicare, George Foreman Grill).
For anyone interested in the history of DRTV…, this is a “go to” book.
Wrapped in an entertaining, and only slightly exaggerated narrative. 😊I authored “The Complete Guide to Infomercial Marketing” in 1997, and your book mirrors many of my lessons, but in a much more entertaining fashion! I was impressed how you were able to cover all the aspects of DRTV and even Home Shopping! The books’ characters are all spot on, mirroring the many folks we met during decades of DRTV work, right down to the overworked, gruff and crabby veteran receptionist. For anyone interested in the history of DRTV or the basic mechanics of the art and craft of direct response marketing, this is a “go to” book.
Tim Hawthorne
Founder, Hawthorne Advertising
The dialogue and vivid descriptions were both hilarious and spot on 🙂
Michael has a long and successful history in the direct response television marketing industry and has tapped his extensive memory bank to create a really fun read. The dialogue and vivid descriptions were both hilarious and spot on 🙂 This is a must read for everyone in the business and will be more than entertaining for any others who have ever purchased a DRTV product, or for that matter even watched an infomercial.
Warren Tuttle
Open Innovation Director at MarketBlast Author of “Inventor Confidential
Michael has crafted a funny, campy, sardonic look at a super odd and quirky industry!
As a creator and producer of hundreds of direct response commercials, I roared reading Michael’s satirical novel about the infomercial DRTV industry. Whether you are an insider or just a casual customer (who hasn’t bought at least something from an as seen on TV spot. Come on, admit it) this is a fun and entertaining read. While the products and events are fictionalized, I can assure you the real-life things that have happened on my sets have been far worse than his fiction: the celebrity crying jags, wild animals attacking and injuring performers, drunk or stoned actors on set, crew walking off with products with a shoot the next day because the script was so good, demos not working because the prototype was never tested. I can say that not all the products I have advertised are silly or farcical and some are actually very good. In fact, I use many of the products I advertise myself which is why I am100 and look 40! But seriously, Michael has crafted a funny, campy, sardonic look at a super odd and quirky industry and crafted interesting characters with a story arc that does not disappoint.
Ava Seavey
‘Queen Bee’ Avalanche Creative
Amusing and thought-provoking, making the book a delightful read!
“…But Wait, There’s More!” offers a fascinating glimpse into the direct response industry through an engaging storyline, charming illustrations, and a humorous exploration of outrageous product inventions…the book’s narrative richness and entertaining visuals make it a worthwhile read. From the initial stages of product creation to the final production and marketing, the narrative is infused with wit and clever satire. The scenarios surrounding the invention and launch of various products are both amusing and thought-provoking, making the book a delightful read for those familiar with the industry and newcomers alike.
Christine Georgakakis
SVP, Advertising Sales and Marketing REELZ
This book captures the wild, unpredictable spirit of direct response!
A sharp elbow to the ribs of infomercial marketing, this book captures the wild, unpredictable spirit of direct response with a keen eye for the absurd. Malcolm & Co’s misadventures aren’t just entertaining, they offer a peek behind the curtain of our often-madcap industry.
Jordan Pine
The SciMark Report
Fun and funny take on the DRTV industry with some laugh-out-loud lines!
I do like the use of scripts and how the formula for DRTV “success” is revealed to the audience. Overall, a fun and funny take on the DRTV industry with some laugh-out-loud lines and interesting insider knowledge threaded throughout.
Rick Petry
SVP & Executive Creative Director
The Sera Labs
I enjoyed reading it and can only say that I am happy I lived through these crazy and exciting times!
Your book is humorous and a great recap of the beginning of the DRTV industry. I enjoyed reading it and can only say that I am happy I lived through these crazy and exciting times when every-runaway winner. Congratulations on this amazing book thing (well almost everything) you placed on TV was a and you have become one of the finest writers I have ever had the pleasure of working with and knowing!
Marianna Morello
CEO/President, Manhattan Media
Every one of the 294 pages will cause you to laugh!
What a wonderful, full of humorous journey the author takes us through in “But Wait! There’s More! You learn virtually every aspect of a highly successful DRTV company led by the ever-hilarious Malcolm Comstock. Every one of the 294 pages will cause you to laugh!”
Rob Woodroffe
Chairman, Interwood Marketing Limited
A must-read for anyone curious about the behind-the-scenes magic!
This book is a delightful and witty exploration of the ‘As Seen On TV’ world, capturing the industry’s unique blend of challenges and successes with humor and charm. Such an entertaining and insightful journey, a must-read for anyone curious about the behind-the-scenes magic!
Michael Weinstein
CEO JAM Direct
…very funny, and a great writer. Dialogue is wonderful.
…very funny, and a great writer. I love the way you insert storyboards into the narrative and in general, weaving DR principles into the storyline.
Peter Blau
Founder, Customer Growth
Congrats on doing this. Very imaginative and amusing.
Wrapped in an entertaining, and only slightly exaggerated narrative. 😊I authored “The Complete Guide to Infomercial Marketing” in 1997, and your book mirrors many of my lessons, but in a much more entertaining fashion! I was impressed how you were able to cover all the aspects of DRTV and even Home Shopping! The books’ characters are all spot on, mirroring the many folks we met during decades of DRTV work, right down to the overworked, gruff and crabby veteran receptionist. For anyone interested in the history of DRTV or the basic mechanics of the art and craft of direct response marketing, this is a “go to” book.
Ed Crain
President, CEO Kingstar Media
Congrats on doing this. Very imaginative and amusing.
Wrapped in an entertaining, and only slightly exaggerated narrative. 😊I authored “The Complete Guide to Infomercial Marketing” in 1997, and your book mirrors many of my lessons, but in a much more entertaining fashion! I was impressed how you were able to cover all the aspects of DRTV and even Home Shopping! The books’ characters are all spot on, mirroring the many folks we met during decades of DRTV work, right down to the overworked, gruff and crabby veteran receptionist. For anyone interested in the history of DRTV or the basic mechanics of the art and craft of direct response marketing, this is a “go to” book.